Hello, we’re Good,
a brand consultancy.
At Good, we believe that brand strategy is business strategy. We help ambitious businesses in the B2B space create more value by building effective brand strategies.
Look at our branding work, read our brand thinking or listen to our podcast.
365 Retail Markets
Putting the tech into food technology.
What we’ve been talking about recently
Brand Strategy
81% of B2B Ads Fail: Here’s How Better Branding Can Fix It
A recent study by the B2B Institute in partnership with MediaScience reveals a shocking truth: only 19% of an ad’s audience can attribute it to the correct brand.
Podcast
Aligning Brand Consistency Across Channels
Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets.
Podcast
Taming the Product Portfolio Beast: Simplifying B2B Offerings
In this episode of The Good Brand Podcast, hosts, Chris Lumsden, and Julie Murdoch and Stewart Steel dive into the challenges of managing complex product portfolios in B2B businesses.