Hello, we’re Good,
a brand consultancy.
At Good, we believe that brand strategy is business strategy. We help ambitious businesses in the B2B space create more value by building effective brand strategies.
Look at our branding work, read our brand thinking or listen to our podcast.
365 Retail Markets
Putting the tech into food technology.
What we’ve been talking about recently
Brand Strategy Creative Expression
Emotion in B2B Buying
Emotion is a word that’s thrown around a lot in branding, often associated with happiness, joy, or love. In B2C, it’s easy to see why.
Podcast
Beyond the Buzzwords: When AI Meets Brand Strategy
Join the Good Brand Consultants team as they tackle the challenging intersection of AI and brand positioning.
Brand Strategy Brand Foundations
Brand Bike Shedding: Why Avoiding the Big Brand Questions Costs You More
Branding often mirrors a curious behavioural quirk in decision-making: Bike Shedding. It's a term coined by British historian and writer Cyril Northcote Parkinson in his 1957 essay on organisational inefficiency.