The Value of Brand Values
Hold on to your hats. It's Chris versus the universe as we get into a heated discussion over brand values and their usefulness within a business.
Why brand onions don’t work
https://www.wearegood.com/articles/why-brand-onions-don-t-work
The Choice Factory
https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1
Planning Dirty Academy
Available on Apple Podcasts, Spotify and via RSS for all other Podcast players.