Your Website is Your Brand
Your website is the most apparent, transparent, accessible, immediate and influential asset you have. But sometimes brand isn’t applied to your site as well as it should be. Why is this, what’s the consequence of ignoring brand here and what can you do to make sure you’ve got the best experience going? We go through it all. We also introduce the Salami of Trust, probably the biggest branding buzzword of 2021. No problem.
Recorded around the beginning of November 2020 hence the not overly topical US election chat. We don't seem to have any show notes this time. But we've written a lot of digital and brand on the Good website.
Take care of each other.
Available on Apple Podcasts, Spotify and via RSS for all other Podcast players.