Brand Partnerships. The good, the bad and the tasty.
Brand collaborations, how they work and why it has something to do with peaches and steak.
Journal
Articles by Mark Cullen
The Challenge of Brand Equity: To Kill or Keep a Brand
Measuring the value of your brand is one of the hardest judgements in marketing. And one of the most dangerous.
Why your brand values probably aren’t great
Most brands fail to get their core values right. But then some don’t, and those brands all have something in common.
Talking the talk. Five ways to nail your brand’s tone of voice.
One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.