Good Advice on Succession Planning
By the time this hits our blog I’ll have left the design company I helped start. And that’s a good thing.
Journal
Articles by Keith Forbes
Good Advice on Embedding Sustainability
My recent ramblings on good branding, featuring our client Interface, got me thinking about a topic there's no escaping. The environment. How, as businesses, can we do our bit? How can we embed sustainable practices and behaviours in our organisations?
Good advice on Good branding
So far in this series on what we feel constitutes Good branding, I’ve talked about Filson and its reach with the far-flung members of its family. And, I’ve waxed lyrical about Nike’s discipline in using brand to drive decisions where others wouldn’t.
More Good Branding
I recently wrote a post on the definition of good branding, where I used a young Filson store assistant in Portland as a great example of how good branding can positively influence behaviour in both staff and customers.
What is Good Branding?
So the call comes in from on high. We need a blog post on our definition of branding.
Internal Communications and Brand
Looking to get the most from your internal comms? You have to start with your brand.
Don’t let internal politics cost you money
Be aware of the impact internal politics can have on your marketing budgets.
Why Design Effectiveness is Good News
The DEA's are the closest thing we have to a respected benchmark for design services that business can believe in.
Local to Global
An agency can achieve global reach by being an expert in their field with a proven track record of success.
Is branding too complicated?
Anyone else sick of hearing the word ‘Branding’? It seems to be everywhere and most of the noise is out of context and utter waffle.
The Power of Design
After thirty years of delivering all manner of design services, I know my primary role in any engagement, large or small, is that of an educator.
Good Foundations
Good, timeless brands, like great architecture, are built on solid foundations.
You need to invest in building brand value
How would you like your company to outperform the FTSE by 200 percent over the next decade?
Creative v Effective Debate
'Yes, you're no doubt effective, but are you delivering real creativity?'