Stop the Digital Doing
Julie's not here. Chris channels a young David Frost. Stewart mentions books he's read. All about how digital doing is easy but doing digital right takes some planning.
Journal
Articles by Stewart Steel
Stop The Digital Doing
Have you ever been in a reporting meeting, a meeting that is reviewing the digital marketing activity and found yourself wondering how your life turned out so... wrong?
We Have Lots of Names For You.
After a very impromptu sweary start that couldn't be edited out for reasons that will become apparent, we board the good ship Orca and set sail to treacherous waters around the Seven Watchouts of Brand Architecture.
The Value of Brand Values
Hold on to your hats. It's Chris versus the universe as we get into a heated discussion over brand values and their usefulness within a business.
The Five Signs of Brand Leadership
Brand Leadership. It’s a term that we use at Good when we start working with a client to understand just how much they “get” brand.
Five Points of Brand Leadership
How can you tell if your company is taking the brand seriously? Chris, Stewart and Julie sit down and chat through the top five signs of brand leadership that we think you can gauge if your business is taking brand seriously.
Back to Basics
Social distancing! The future! The basics! The business! The pub openings! One star reviews! Forgetting statistical sources! Meme reading! All this and more on the Internet's favourite three-star branding podcast.
Brand Building Basics
Welcome to yet another article about how to prepare for the end of the pandemic. You gotta get ready, you gotta be ready for the new world, and how everything's changing and you gotta get ready.
Where Have All The Women Gone?
In this barnstorming episode from your favourite three-star podcast about branding, we're joined by a very special guest and great friend of Good, Nat Maher. We're chatting about Nat's role as founder of Kerning the Gap, an equality network for the design industry. We cover it all, we discuss the founding of KtG, the launch of the Scottish chapter, confidence in women, how men fit in, world leadership and much more besides. So much in fact that we had to cut Nat's predictions for the pub openings. Her guess: September!!!! Enjoy!
The Fortune Telling Business
Special guest time, we're joined by Chris George, marketing director for UK and Ireland for Electrolux. We talk about Corona (sorry), branding, consumer confidence, yellow and when the pubs will be open again.
Struggling on the Kid Front
We promise that this is our last Corona focused podcast. But as the bomb is still going off, we chat through what the hell is going. We hope it is useful though, we're all in it together. Take care of yourself. And each other.
Endorsed by a Superhero
All professionalism leaves the building as we do our first podcast from our homes. We talk about how the business is doing in Corona time, what we're not doing and what we think brands should be thinking about doing. Then we chat to some of the team at Good to see how they're feeling. Feel free to leave us a 3-star review. We know. It'll be better next week.
Corona Time
When we decided to start this podcast we wanted it to be about brand, not about an agency. That was two weeks ago. How times have changed. We just wanted to chat through where we are, what we’re feeling and what we’re doing. No great insights here, just thought it would be good to share. Stay safe.
Beware those Branded Wasps
We're going for an easy one. What is brand? Chris, Julie and Stewart thrash it out. Hopefully. Let us know what you think, we're up for a chat.
Starting up is fun to do
Here it is, the first episode of Good's podcast, the Good Round Up. Chris and Stewart chat through some posts that have gone up on the Good site. We're covering reporting, some insights into brand architecture and how you can get the best from your agency.
Getting Started With Reporting
Getting your reporting structure right is key to the continual improvement of your marketing efforts. Here's some tips.
Getting the best from your Agency
Help us to help you.
Digital and Brand
This is a bit of an unusual post as it talks more about us and our approach to digital.
Starting your Content Strategy
Strap in. We're going to talk about the latest, most fabulous digital marketing experience. Creating content that people want to look at, read and engage with.
Digital Strategy: Stakeholders
So many digital strategy documents, created with the very, very best of intentions, end up lonely, forlorn and forgotten. I hate that.
The Importance of the Customer Journey
Relax. This isn't an in-depth look at how to create a digital strategy for your business. Great Guns, no. We both don't have the time.
Setting your Digital Goals
The challenge when looking at digital is that it is seductive to fall for the lure of the big numbers. There is comfort in big numbers, especially if it comes at a low price.
Go Beyond Digital Transformation to Digital Maturity
Digital Maturity is a term to describe how developed a brand or business is within the digital environment. It’s important because the most digitally mature brands communicate best with today’s digital-first customers.
Gated Content- To gate or not to gate?
Gated content is one of those terms used by marketers rather than real people. Marketers see it as a lead generator, a transaction of information for your details by filling out a form and only then can you download that sweet, sweet PDF.