Brand Strategy

Brand Strategy

The Good MBO - Learnings From The Journey

We recently completed a Management Buyout at Good. Keith, my co-founder and partner of 15 years, left the business and I now have four new partners from the management team.

Brand Strategy

Good Advice on Succession Planning

By the time this hits our blog I’ll have left the design company I helped start. And that’s a good thing.

Brand Strategy

Digital Strategy: Stakeholders

So many digital strategy documents, created with the very, very best of intentions, end up lonely, forlorn and forgotten. I hate that.

The Importance of the Customer Journey

Relax. This isn't an in-depth look at how to create a digital strategy for your business. Great Guns, no. We both don't have the time.

Brand Strategy

Tips on Working Internationally

When we started, our first ambition was to open an office in London. It’s an inconvenient truth that we needed to have an office there in order to be taken seriously by clients. (Thankfully, I think it’s beginning to change now).

Brand Strategy

Good Advice on Embedding Sustainability

My recent ramblings on good branding, featuring our client Interface, got me thinking about a topic there's no escaping. The environment. How, as businesses, can we do our bit? How can we embed sustainable practices and behaviours in our organisations?

Brand Strategy

Setting your Digital Goals

The challenge when looking at digital is that it is seductive to fall for the lure of the big numbers. There is comfort in big numbers, especially if it comes at a low price.

Brand Strategy

The Importance of Brand Expertise

I’ve been asked to prepare a presentation on how Good has come to appreciate and sell the value of design. When I sat down to think about this journey, it was hard to plot how we got to where we are.

Brand Strategy

Go Beyond Digital Transformation to Digital Maturity

Digital Maturity is a term to describe how developed a brand or business is within the digital environment. It’s important because the most digitally mature brands communicate best with today’s digital-first customers.

Good advice on Good branding

So far in this series on what we feel constitutes Good branding, I’ve talked about Filson and its reach with the far-flung members of its family. And, I’ve waxed lyrical about Nike’s discipline in using brand to drive decisions where others wouldn’t.

Brand Strategy

Gated Content- To gate or not to gate?

Gated content is one of those terms used by marketers rather than real people. Marketers see it as a lead generator, a transaction of information for your details by filling out a form and only then can you download that sweet, sweet PDF.

More Good Branding

I recently wrote a post on the definition of good branding, where I used a young Filson store assistant in Portland as a great example of how good branding can positively influence behaviour in both staff and customers.

What is Good Branding?

So the call comes in from on high. We need a blog post on our definition of branding.

Brand Strategy

Creating the right marketing strategy

This might sound overly simplistic, but one of the questions we keep asking ourselves (and our clients) is ‘how does this contribute to the plan?’

Five Tips for your next Naming Project

TalkTalk have launched FibreNation – a company to help build a new broadband network for Britain. And we worked with them to name and brand the new organisation.

Brand Strategy

Measuring Design Effectiveness

Let's be honest. There’s no straightforward methodology to measuring design effectiveness.

Brand Strategy

Getting Digital Buy-In

We seem to be in an interesting time for digital marketing.

Why do Whisky Brands Suck at Digital?

Whisky brands and digital have never felt like comfortable bedfellows. In fact, digital highlights the challenges in whisky branding.

Brand Strategy

How to write the perfect brief

When you have a look at our branding work, the first thing that hits you is the diversity. From sausage skins to car dealerships to carpet tiles to whisky. We cover a lot of ground.