Can you build a ‘solid’ website?
What does solid mean in the virtual world of digital design?
Journal
Brand thinking
No fluff, just straight-talking insights. Our Journal is where we share honest takes on branding, backed by years of experience. If you’re after real-world thinking that cuts through the noise, you’re in the right place.
Emojis - The Logos of Life
What’s your favourite emoji? Cheeky monkey? Glass of wine?
The 'Craft' Word
What do you think when you hear the word ‘craft’?
Good Foundations
Good, timeless brands, like great architecture, are built on solid foundations.
You need to invest in building brand value
How would you like your company to outperform the FTSE by 200 percent over the next decade?
Defining your Brand Architecture
The new sub brand launch is due next quarter and you’ve run out of names, colours and icons. If only there was a simpler way...
What’s the difference between a Logo and a Brand?
The Tokyo Olympics identity system has re-raised the age old question. What is a logo and what is a brand?
Why Luxury Branding Should Just Be Branding
It’s funny the way certain themes and strands emerge in the marketing world.
Creative v Effective Debate
'Yes, you're no doubt effective, but are you delivering real creativity?'
There’s No ‘i’ In Apple
Since the big reveal of the Apple Watch, there has been some speculation on why the long-anticipated product ditched Apple famous ‘i’ prefix.
Consumers Don’t Care
I’m amazed at how we can complicate this industry so much that we actually forget what’s right in front of us.
How To Get The Best Out of a Rebranding Job
In our 10 years we’ve done quite a few of these jobs and we’ve learned a fair bit about what happens and what matters when you're doing them.
How Effective Are We?
We recently won another couple of Design Effectiveness Awards, which takes our tally of DEAs to ten since 2009. Six golds, three silvers and one bronze.