No fluff, just straight-talking insights. Our Journal is where we share honest takes on branding, backed by years of experience. If you’re after real-world thinking that cuts through the noise, you’re in the right place.
Gated content is one of those terms used by marketers rather than real people. Marketers see it as a lead generator, a transaction of information for your details by filling out a form and only then can you download that sweet, sweet PDF.
I recently wrote a post on the definition of good branding, where I used a young Filson store assistant in Portland as a great example of how good branding can positively influence behaviour in both staff and customers.
So the call comes in from on high. We need a blog post on our definition of branding.
This might sound overly simplistic, but one of the questions we keep asking ourselves (and our clients) is ‘how does this contribute to the plan?’
TalkTalk have launched FibreNation – a company to help build a new broadband network for Britain. And we worked with them to name and brand the new organisation.
Let's be honest. There’s no straightforward methodology to measuring design effectiveness.
We seem to be in an interesting time for digital marketing.
Whisky brands and digital have never felt like comfortable bedfellows. In fact, digital highlights the challenges in whisky branding.
When you have a look at our branding work, the first thing that hits you is the diversity. From sausage skins to car dealerships to carpet tiles to whisky. We cover a lot of ground.
If there is any certainty in my job, it's the moment that you chat with the marketing department about how they work with their IT team.
If there’s any certainty in my job, it's that moment when you chat with an IT department about how they work with their marketing team.
Looking to get the most from your internal comms? You have to start with your brand.
Be aware of the impact internal politics can have on your marketing budgets.
The DEA's are the closest thing we have to a respected benchmark for design services that business can believe in.
How Good is preparing to comply with the General Data Protection Regulations.
Our top 5 tips for creating effective internal comms.
Most brands fail to get their core values right. But then some don’t, and those brands all have something in common.
An agency can achieve global reach by being an expert in their field with a proven track record of success.
The best way to improve the customer experience of a website is to make the design process a partnership.
We need to share our expertise in order to build a better understanding of difference between the two.
One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.
A strong well positioned brand acts like a marketing rudder. It creates coherence and simplicity, effortlessly sorting tactics from strategic activity.
Anyone else sick of hearing the word ‘Branding’? It seems to be everywhere and most of the noise is out of context and utter waffle.
I don’t know about you, but I’ve always had a problem with the brand onion, aka brand wheel, brand key, brand house.