More Good Branding
I recently wrote a post on the definition of good branding, where I used a young Filson store assistant in Portland as a great example of how good branding can positively influence behaviour in both staff and customers.
Journal
Creative Expression
What is Good Branding?
So the call comes in from on high. We need a blog post on our definition of branding.
Five Tips for your next Naming Project
TalkTalk have launched FibreNation – a company to help build a new broadband network for Britain. And we worked with them to name and brand the new organisation.
Why do Whisky Brands Suck at Digital?
Whisky brands and digital have never felt like comfortable bedfellows. In fact, digital highlights the challenges in whisky branding.
Internal Communications and Brand
Looking to get the most from your internal comms? You have to start with your brand.
Why Design Effectiveness is Good News
The DEA's are the closest thing we have to a respected benchmark for design services that business can believe in.
The Role of Brand in Internal Comms
Our top 5 tips for creating effective internal comms.
We're all digital designers now
The best way to improve the customer experience of a website is to make the design process a partnership.
Talking the talk. Five ways to nail your brand’s tone of voice.
One of the biggest challenges facing clients and agencies is how to keep a brand’s tone of voice alive on day 1000, not just day 01.
Making Friends with Digital Design Jargon
Our take on three of the most common abbreviations you may have seen populating digital articles and conversations.
The Power of Design
After thirty years of delivering all manner of design services, I know my primary role in any engagement, large or small, is that of an educator.
Advice for design students: Soup, trust and adulthood
Six months into being the team’s youngest designer, here's some ‘wisdom’ for all the students out there keeping me on my toes.
Lost in pun-slation
We all love a good pun don’t we. Well one would think so, living in the UK where puns can be seen and heard every day. But are they falling on increasingly deaf ears?
Should designers learn code?
Our Head of Backend Development comments on the argument that's been dividing the internet since the first webpage was created.
Can you build a ‘solid’ website?
What does solid mean in the virtual world of digital design?
Emojis - The Logos of Life
What’s your favourite emoji? Cheeky monkey? Glass of wine?
The 'Craft' Word
What do you think when you hear the word ‘craft’?
What’s the difference between a Logo and a Brand?
The Tokyo Olympics identity system has re-raised the age old question. What is a logo and what is a brand?
Why Luxury Branding Should Just Be Branding
It’s funny the way certain themes and strands emerge in the marketing world.
Creative v Effective Debate
'Yes, you're no doubt effective, but are you delivering real creativity?'
How To Get The Best Out of a Rebranding Job
In our 10 years we’ve done quite a few of these jobs and we’ve learned a fair bit about what happens and what matters when you're doing them.